Marketing consultancy services,marketing techniques,business plans,SMEs strategic planning serices,business start ups,Taunton,Somerset,Bristol,Southwest

Marketing Consultancy Service,Marketing Techniques,business plans,SMEs strategic planning serices,business start ups,Taunton,somerset,Bristol,Southwest

Marketing Consultancy Services

A consultancy service for businesses seeking assistance with the analysis and creation of successful marketing plans. The service will benefit those who wish to evaluate how marketing impacts upon business planning and objectives from corporate strategy through to implementation, measurement and control.

Marketing consultancy service for businesses

Why use Marketing Techniques?
Marketing is a much under used and misunderstood science. Put simply, marketing is the force that makes possible the ability to structure a business in a manner that will allow it to align and use its expertise in respect of macro environmental influences.

Who needs Marketing Consultancy Services?
Here it is important at the outset to define the major difference between selling and marketing. Text book authors tell us that the difference between selling and marketing is that selling is making people want what you have. Marketing on the other hand is providing something that they want or may need.

Marketing therefore is the seminal factor for use with the act of business strategic planning.

Used effectively marketing will provide business owners and managers with a more efficient method of planning, implementing and controlling both the operational and long-term strategic needs of the business. Typical examples are:-

Business plan preparation	Simple to follow techniques
Business plan financial accuracy:	Marketing plan selection?
Differentiate yourself:	How and why?
Position yourself:	What will this do?
Target market segmentation needs:	Why concentrate on these?
Technological turbulence:	The importance or otherwise of Technology Push Vs Market Pull?
Markets audits:	What influence do they have on strategic planning?
Globalisation techniques:	Sales channel value added processes and overhead recoveries?
Marketing services:	Understanding micro environmental and macro environmental factors.
Sales - Marketing:	Demarcation & Congruency determinants.

Marketing Consultancy Accessibility
The primary target markets for marketing consultancy work are those businesses who are seeking to evaluate better the effect of R&D expenditure. Engineering dominated industries would similarly benefit from the consultancy services offered. Marketing consultancy is also provided for other markets, typically these are:

Sales dominated organisations:
By providing a non radical review and analysis of Marketing implementation techniques.
Small to medium enterprises:
Business plan structuring techniques.

New for 2008

“Business Plans — How to Plan & Implement Them”
Look out for Joe’s latest book due out February 2008. 275 pages of all you need to know about preparing business plans for new or existing business ventures. Over 260 descriptive models and tables are used to portray accurate methods of calculating a balanced profit and loss account for the business activity at hand.

Business Plan Design Courses
Introducing a training course aimed at junior, middle or senior managers or business owners wishing to expand their Business Vs Financial acumen skills.
The course consists of 116 slides that explain corporate analysis through to product analysis through to profit and loss calculation. It also reviews sales process and business plan management techniques in the form of the direct, indirect and virtual management techniques that need to be employed.

Courses are one or two days in duration. They can be undertaken at the client’s premises or here in Minehead. Contact us for more details.